currently, Digital Transformation dominates the subjects of most executives. For some time, this theme is no longer just a matter of modernization and has become a way of survival for companies.
Not even the construction sector, traditionally more conservative, escapes from this reality. Digital Transformation affects the entire corporate world, it doesn't matter if the company is big or small..
Want to go deeper into the subject and learn how companies needed to reinvent themselves to remain competitive through Digital Transformation? Check out our article below..
How Digital Transformation Will Affect Business
Contrary to what many still think, Digital Transformation has nothing to do with technology itself, but with the organizational culture as a whole. Corporately, it is more of a strategy for companies seeking to innovate to remain competitive, including the use of digital tools.
On the one hand, the companies that were founded before the advent of the internet, currently, face a big challenge. Many "norms" that guided business in the pre-digital era are no longer valid today.
On the other hand, a change of mindset is possible even for these companies. Thus, they can also transform and be reborn competitively through Digital Transformation.
David L. Rogers brings in his book “Digital Transformation : Rethinking your business for the digital age", the top five domains that have changed over the years and should be explored by corporations.
Customers can be classified as the first domain. In the pre-digital era, customers were considered "actors", which marketing and advertising were aimed at.
Already in the digital age, customers work as a kind of network of contacts., connecting and dynamically interacting. Thus, they influence each other mutually, helping to grow the company's reputation.
Thanks to digital tools, the discovery of new services and products is being modified, and companies must explore all this potential.
In the digital transformation, competition is considered the second domain. In the past, this competition was held between companies in the same segment and which were very similar to each other.
Already in the era of digital transformation, competition can occur between companies that are not so similar., but that offer values that are competing.
In Digital Transformation, even the partners of yore can become competitors., if they start directly serving the same services or products. In this case, companies need to build platforms, don't just offer products.
The way companies handle information, including storage, production and management is a domain of Digital Transformation.
currently, we have a real avalanche of data, come without any planning, but generated by means such as social media and mobile devices, for example.
It is through this absurd amount of data that companies must work in their favor. For example, they have the chance to use big data tools to perform analysis and new market forecasts or discover new patterns.
In Digital Transformation, the data is no longer just in the intelligence area, but they became a kind of vital force and strategic assets to be used.
Innovation is considered the fourth domain of Digital Transformation.
If before the innovation was only intended for the finished product, nowadays corporations use digital technologies to innovate differently, made based on learning and by quick experimentation..
This change of mindset towards innovation facilitates and makes the testing of ideas more agile, the extent to which companies receive feedback from the beginning of the process until after the product is launched.
The Ultimate Domain of Digital Transformation, but not the least important is the value the business delivers to customers. in the traditional way, the value proposition of the companies was lasting. It was necessary to have a well-defined value proposition, that differentiated that product in the market.
in the digital age, the value proposition is no longer immutable, but defined by the evolution of customer needs. In this way, companies can study and discover the next opportunity to create value for their customers.
Digital transformation and engineering: how they relate
As in other areas, the crisis in the Brazilian economy motivates engineering companies to reinvent themselves, become more agile and demanding. By the way, adapt is no longer a possibility, but rather a necessity for survival. Old processes and project management practices in construction sites have lost ground.
In relation to innovation, one of the domains of Digital Transformation, many construction companies are seeking partnerships with startups, incubators and investment funds, for example.
Digital tools in favor of civil construction
at the moment, many buildings still have a bureaucratic system, prone to errors and even fraud. For example, signing a contract requires moving people, time and resources. Monitoring works is also complicated., because each company has different methods for this.
Construchain was created and designed in these and other cases. Running like a big database, its purpose is to facilitate and democratize access for all parties involved in a project. Its role is listed at all stages of a construction project, ensuring more security and transparency.
We can relate the Construchain with the data domain, above. It concentrates information to make it completely accessible to those involved.. Its use brings organization and agility to processes and operations.
Construchain offers an environment that helps all parties interact, either by computers or by mobile devices in a secure environment. Furthermore, it allows the exchange of messages and the approval of new projects, as well as changes to documents.
Interested in more information about Construchain? schedule a meeting with one of our experts. We at Construtivo aim to support our customers and partners in their journeys of digital transformation.