Currently, Digital Transformation dominates the affairs of most executives. For some time, this issue is no longer just a matter of modernization and has become a way of survival for companies.

Not even the construction sector, traditionally more conservative, escapes this reality. The Digital Transformation affects the entire corporate world, no matter if the company is large or small.

You want to go deeper on the subject and know how companies had to reinvent itself to remain competitive through the Digital Transformation? Check out the following our article.

As the digital transformation will affect businesses

Contrary to what many still think, Digital Transformation has nothing to do with the technology itself, but rather with the organizational culture as a whole. Corporately, it's more of a strategy for companies seeking to innovate to remain competitive, counting on the use of digital tools.

On the one hand, companies that were founded before the advent of the internet, currently face a major challenge. Many "standards" that guided business in the pre-digital era are worth more to the present day.

On the other hand, a change in mindset is possible even for these companies. Thus, they can also be transformed and reborn competitively through the Digital Transformation.

David L. Rogers brings in his book "Digital Transformation: Rethinking Your Business to the digital age," the five main areas that have been modified over the years and should be explored by corporations.


Customers can be classified as the first domain. In the pre-digital age, customers were listed as "actors", to which the marketing and advertising is headed.

In the digital age, customers function as a kind of networking, connecting and interacting dynamically. In this way, they mutually influence, helping in the growth of the company's reputation.

Thanks to digital tools, the discovery of new products and services is being modified, and companies should exploit this potential.


In the digital transformation, the competition is considered the second domain. In the past, this competition was held among companies in the same segment and they were very similar to each other.

In the era of digital transformation, competition may occur between companies that are not so similar, but offer values ​​that are competitors.

In the Digital Transformation, even the partners of the past can become competitors if they start to serve as a direct way the same services or products. In this scenario, companies need to build platforms, not just offer products.


The way companies deal with information, including storage, production and management is a field of Digital Transformation.

Currently, we have a veritable avalanche of data coming without any planning, but generated by such means as social and mobile media, for example.

It is through this ridiculous amount of data that the companies should work to your advantage. For example, they have a chance to use big data tools to perform analysis and new market forecasts or discover new patterns.

In the Digital Transformation, the data are no longer only in the intelligence community, but turned into a kind of vital and strategic asset strength to use.


Innovation is considered the fourth area of ​​the Digital Transformation.

If before the innovation was intended only to finished product, nowadays corporations use digital technologies to innovate differently, which is based on learning and speedy trial.

This change of mindset for innovation makes it easier and more agile ideas to test the extent to which companies receive feedback from the beginning of the process until after the product launch.


The last field of Digital Transformation, but not the least is the value that business delivery to customers. In the traditional way, the value proposition of the company was lasting. It was necessary to have a proposal for a well-defined value, which differentiated one product on the market.

In the digital age, the value proposition is not immutable, but rather defined by the changing customer needs. Thus, companies can study and discover the next opportunity to create value for its customers.

The digital transformation and engineering: how they relate

As in other areas, the crisis in the Brazilian economy motivates engineering companies to reinvent themselves, become more agile and demanding. Incidentally, fit is no longer a possibility, but a necessity for survival. Old process management practices and projects in the works lost space.

For innovation, one of the areas of Digital Transformation, many construction companies are seeking partnerships with startups, incubators and investment funds, for example.

digital tools for civil construction

Currently, many buildings still have a bureaucratic system, prone to errors and even fraud. For example, the signature of a contract requires the movement of people, time and resources. The follow-up work is also complicated because each company has different methods for this.

The Construchain was created and thought in these and other cases. Functioning as a large database, its purpose is to facilitate and democratize access to all parties who are involved in a project. Its function is related at all stages of a construction project, ensuring more security and transparency.

We can relate the Construchain with the data domain, quoted earlier. It focuses the information to make them fully accessible to those involved. Its use brings organization and agility to processes and operations.

The Construchain offers an environment that helps the interaction of all the parties, either by computer or mobile device in a safe environment. In addition, it allows the exchange of messages and the approval of new projects and changes to documents.

He became interested in more information about the Construchain? Schedule a meeting with one of our experts. We the Constructive we aim to support our customers and partners in their journey of digital transformation.

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